BAM Pricing Calculator

By Any Means

Pricing Calculator

Pricing Tool

Session setup

Athletes / session

Realistic average fill — not max capacity. Use your expected average, not your best-case.

Sessions / month

How many sessions this client attends per month. 2×/week ≈ 8 sessions. Weekly sessions × 4.3 = monthly.

Space cost

Court cost / hr ($)

What the trainer pays per hour. BAM range: $50–$100/hr. If sharing a court, use only your allocated portion.

Session duration (min)

How long each session runs. Used to calculate actual court time cost. 60 min = 1 hr. 90 min = 1.5 hrs.

Monthly rent ($)

Total monthly rent or lease cost. BAM range: $7,500–$15,000/mo for owned spaces.

All sessions / month

ALL sessions run across the entire facility per month — every program type combined. This splits rent proportionally. If you only enter sessions for one program type, the cost per client will be overstated.

Trainer & overhead

Trainer pay / session ($)

What the trainer earns per session run. This is a hard cost — not including it gives you a false margin picture.

Facility overhead / month ($)

Total recurring facility costs: insurance, booking software, equipment. Enter your full facility total — it gets divided by your active client count automatically.

Total active clients

Your current total paying client count. Used to split facility overhead into a per-client cost.

Acquisition

Cost / lead ($)

Meta ad spend to get one lead. BAM target: ≤$25. BAM average: $25.

Show rate (%)

% of leads who show up for their trial. BAM average: 50%.

Close rate (%)

% of trial attendees who pay and sign up. BAM average: 50%.

Estimated CAC ($)

Any incentive cost you offer referrers. Use $0 if fully organic.

Blended CAC ($)

Average acquisition cost across all channels. Example: 50% ads ($100 CAC) + 50% referral ($0) = $50 blended.

Trainer commission — month 1 only ($)

Commission paid to a trainer who closes a new client. BAM max: $50. One-time cost, amortized across retention. Leave at 0 if not applicable.

Retention

Avg months a client stays

How long a typical paying client stays before churning. CAC and commission are spread across this period — longer retention = lower effective monthly acquisition cost = lower floor price.

Target margin

Target blended margin

Profit margin after all costs, averaged across the client's lifetime. BAM standard: 25–40%. Use 30% as the default. Below 25% means the business is running thin — price or cost structure needs attention.

20% 25% 35% 50%

30% Target margin:

⚠ Below BAM standard (25%). Running this thin leaves no buffer for churn, slow months, or unexpected costs.

3-month discount (%)

Discount off the monthly rate for 3-month prepay. BAM standard: 10%. Adjust to see margin impact — the margin warning will flag if you go too far.

6-month discount (%)

Discount off the monthly rate for 6-month prepay. BAM standard: 20%. Adjust to see margin impact — the margin warning will flag if you go too far.

Market rate check

optional

Comparable monthly price ($)

What similar trainers charge per month in this area. Leave at 0 to skip. You'll see what margin you'd actually get at market rate.

Baselines only — use judgment. Consult your Scaling Manager before adjusting discount limits.

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