BAM Pricing Calculator

By Any Means

Pricing Calculator

SM Resource

Session setup

Athletes / session

Realistic average fill — not max capacity. Use your expected average, not your best-case.

Sessions / month

How many sessions this client attends per month. 2×/week ≈ 8 sessions. Weekly sessions × 4.3 = monthly.

Space cost

Court cost / hr ($)

What the trainer pays per hour. BAM range: $50–$100/hr. If sharing a court, use only your allocated portion.

Session duration (min)

How long each session runs. Used to calculate actual court time cost. 60 min = 1 hr. 90 min = 1.5 hrs.

Total facility rent ($)

The full monthly rent or lease cost for the whole facility — including team pricing, private rentals, and any other programs sharing the space. BAM range: $7,500–$15,000/mo for owned spaces.

This program's sessions / month

Total sessions run per month for THIS program only — not other programs or rentals sharing the same facility. Weekly sessions × 4.3 = monthly total.

This program's share of facility rent (%)

What share of the facility's total usage this program actually occupies — by hours booked (preferred) or revenue split. If this program uses 60 of the facility's 300 bookable hours/month, that's 20%. Only set to 100% if this program is the sole use of the space.

Trainer & overhead

Trainer pay / session ($)

What the trainer earns per session run. This is a hard cost — not including it gives you a false margin picture.

Facility overhead / month ($)

Total recurring facility costs: insurance, booking software, equipment. Enter the full total across everything it covers — even if that's shared by other programs, not just this one. It gets divided by the client count below.

Total active clients (whole business)

Your total paying client count across EVERY program the overhead above covers — not just this one. If overhead is shared facility-wide, this must be your whole business's client count, or you'll over-allocate shared costs onto this program alone.

Acquisition

Cost / lead ($)

Meta ad spend to get one lead. BAM target: ≤$25. BAM average: $25.

Show rate (%)

% of leads who show up for their trial. BAM average: 50%.

Close rate (%)

% of trial attendees who pay and sign up. BAM average: 50%.

Estimated CAC ($)

Any incentive cost you offer referrers. Use $0 if fully organic.

Blended CAC ($)

Average acquisition cost across all channels. Example: 50% ads ($100 CAC) + 50% referral ($0) = $50 blended.

Trainer commission — month 1 only ($)

Commission paid to a trainer who closes a new client. BAM max: $50. One-time cost, amortized across retention. Leave at 0 if not applicable.

Retention

Avg months a client stays

How long a typical paying client stays before churning. CAC and commission are spread across this period — longer retention = lower effective monthly acquisition cost = lower floor price.

Pricing

Target blended margin

Profit margin after all costs, averaged across the client's lifetime. BAM standard: 25–40%. Use 30% as the default. Margin is blended — month 1 will be lower, month 2+ higher. In "set price" mode, this still sets the threshold used for the below-target warnings.

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30%

Monthly price ($)

Type the price you're actually considering charging. All margin and pricing-card numbers below will be computed from this instead of being solved from the target margin.

3-month discount (%)

Discount off the monthly rate for 3-month prepay. BAM standard: 10%. Adjust to see margin impact. Never exceed without checking with Mike.

6-month discount (%)

Discount off the monthly rate for 6-month prepay. BAM standard: 20%. Adjust to see margin impact. Never exceed without checking with Mike.

Market rate check

optional

Comparable monthly price ($)

What similar trainers charge per month in this area. Leave at 0 to skip. You'll see what margin you'd actually get at market rate.

Baselines only — use judgment. Check with Mike before exceeding discount limits.

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